Desk research & competitor analysis

DeskRes_500If you lack the time to carry out thorough desk research, we can plug this gap with our state-of-the-art service designed to enable clients to get up and running in a new market quickly. This could be in-depth industry analysis, competitor profiling, key account case studies or market overviews.
We can incorporate your own secondary sources such as market reports and government statistics with web-based sources and media/social media opinion to give you a comprehensive profile of a market, product or company. We use professional software to achieve the highest academic standards of analysis and reporting.

Example

In 2015 for a UK-based client we collected a huge quantity of data, news and opinion from many different internal and external sources and synthesized this information into a custom built database. This allowed us to run effective analysis and queries and led to a deeper understanding of the target audience.

“Julia has been very thorough in documenting all aspects of the research so that we won’t lose any findings and can always get back to what was said, by whom and in what context.”