Our media development and implementation services have been developed specifically with and for investment promotion and economic development agencies. We work with senior inward investment industry experts who know how to leverage modern media – with knowledge ranging from web design and blogs to social media, and traditional PR and events. We can help you to improve the effectiveness of your media spend, including using your website(s) and social media presence to drive enquiries about and interest in your region or city.
Examples
For a city IPA
In 2014 and 2015, MCJ provided an integrated campaign involving direct contact with 130 international companies, preparation and placing of press articles in key media, an awareness campaign amongst key site-selection intermediaries and an ongoing niche-focused Twitter campaign with over 150 followers, 1,200 impressions per month, reaching over 100,000 individuals.
For a regional EDA, 2014
MCJ researched and developed inward investment marketing infographics across five sectors, with the goal of communicating distinctive marketing messages.