Proposition development

Prop_Dev_500x332_V2Value propositions is an over-used term in business today. Many IPAs say the same thing: “invest in anywhere, the strategic, sustainable, talented, cost-effective, innovative gateway to everywhere.”

At MCJ our team helps customers to translate location information into relevant and well-defined opportunities for foreign investors and to customize these to the strategies of individual companies, focusing on the things that matter most to them.


For a national investment promotion agency: development of value propositions framework for six sectors and 23 sub-sectors:

“MCJ Lemagnen Associates has helped us a lot with creating customized value propositions, analyzing FDI trends and training the project management team on investor development work…very strong analytical skills, long experience in economic development and deep knowledge in investor development.”