Concept & communications testing

CompetitorAnalysis_500MCJ assists clients in new product development, marketing communications and advertising testing.

We achieve this through a combination of interviewing, discussion groups, web research and social media using cutting edge neuroscience technology.

We also provide a software-based language analysis service which can be performed on a huge range of different document and data types. You will learn the key language used by your customers and prospects and this approach can provide valuable input into your infographics work.

The output can be shown in different data-led visual formats including word clouds and a report on the findings is also included. You can provide your existing data to us and we will produce the analysis for you, or we can collect the data for you first.


The MCJ team has been involved in a global re-branding strategy for a leading multi-national professional services provider, conducting face-to-face executive interviews and focus group moderation around the world.

For a charity customer, we produced infographics based on research into a variety of sample groups and compared the language used by each group. This information provided an input into their communications messaging for an important target audience.