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A world-first study into the international expansion strategies of high growth tech companies globally.
From the corporate perspective, companies (current, past and aspiring Unicorns) are faced with a truly global choice of competing locations and they need to look beyond the basics of country market size as this is not the only factor that makes a location attractive. The most successful companies look at factors such as what international markets are accessible from that country, the quality and quantity of talent resource available and how tight the labour market is locally. Also, what are the overall operating costs, including the tax situation? What’s the local tech scene like? These things do take time to find out, but doing this homework is time well spent.
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