Fun and creative selling by Lithuania with video game virtual factory

How about this for creative selling: the Lithuanians working on a bid to attract Tesla Motors to build a factory in Lithuania used the ‘Minecraft’ video game to build a simulation of the proposed factory.¬† A large team of computer programmers produced the design in two days, but as yet the motor company has not yet announced the location of the new factory.

Read the full story here: https://www.nytimes.com/aponline/2017/02/04/world/europe/ap-eu-lithuania-tesla-factory.html?_r=0

Source: Associated Press article reported in the New York Times, 4 February 2017

Fun and creative selling by Lithuania with video game virtual factory