Michel Lemagnen’s quick tips . . . Proposition development for IPAs-TIP 1

August 2015. MCJ Lemagnen Associates announces the launch of a new and unique study into business opportunities in the Nordic and Baltic Sea Region.

Michel Lemagnen’s quick tips . . Proposition development for IPAs

Tip 1: General location propositions are only really good for general audiences –there is little value in going too sector-specific in these. The goal here is to give a flavour. Our view is that they are NOT value propositions, but they definitely have their uses…especially if you’re in a provincial town in a lesser known country.

Look out for my next tip on proposition development!